Restaurant Menu Development Services
Bringing “Wow” to the Table
Fraser Consulting Group’ team of culinary experts has created thousands of menus and menu items for independent and multi-unit concepts alike, understanding that menu creation is a balancing act where items must be at once craveable, driving guest loyalty, and profitable. Fraser’s work has spanned cuisines, from Mexican to Malaysian, and can accommodate the most stringent dietary restrictions.
Fraser first begins with a high-level menu spine, featuring categories and approximate item counts. Working closely with the entrepreneur or operator, Fraser then enters research & development mode, working in a test kitchen with the appropriate raw materials to create menu selections that deliver the “wow” in flavor and visual appeal while considering targeted food cost, profit contribution and the potential for consistent execution.
Fraser’s breadth of menu and recipe development services include:
- Menu Research & Development
- Recipe Documentation (Prep Recipes and Plate Assembly Recipes)
- Nutritional Analysis & Menu Calorie Labeling
- Vendor Selection
- Raw Material Recommendations
- Menu Engineering/Optimization
- Menu Design
- Menu Costs/Pricing
- Product Mix Projections
- Plateware Selection
- Glassware Selection
- Take-out Packaging Recommendations
- Smallwares Recommendations
- HAACP Recommendations